What is digital marketing?

Do you want to make money online then digital marketing is the best way to earn money online? One of the types of digital marketing is SEO.Do you want to know more about search engine optimization then read the content below.

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Search Engine Optimization or SEO points to the process of developing your online visibility in non-paid (organic) research engine results. SERPs or search engine outcomes pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.

Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.

Search engine optimization includes many parts from keywords within your content to links to your website around the web. It involves both On-page and Off-page SEO. On-page SEO refers to the actions you take on your own website to boost your SEO. Off-page refers to the connections you make and activities you take outside of your website to fuel SEO.